Social Media Cheat Sheet: Instagram Image Sizes

Nov 5, 2020
Social Media


Welcome to Performance Digital SEO's comprehensive guide on Instagram image sizes! In this article, we will dive deep into the world of Instagram and explore the best image sizes to optimize your posts for maximum impact and engagement. Whether you are a business owner, a social media manager, or an influencer, understanding the importance of correct image sizes on Instagram is crucial for success.

The Importance of Instagram Image Sizes

Instagram is a visually-driven platform where striking visuals are key to capturing users' attention. By using the correct image sizes, you can ensure that your photos, graphics, and videos look their best and are displayed as intended on users' devices, including smartphones, tablets, and desktops.

Why Image Size Matters

Using improper image sizes can result in distorted or pixelated visuals, cropping issues, and a negative overall user experience. Additionally, Instagram's algorithm favors high-quality content, including properly sized images, which can lead to increased visibility, engagement, and potential growth for your account.

Optimizing Instagram Image Sizes

Let's now explore the optimal image sizes for different types of Instagram posts:

1. Profile Picture

Your profile picture is your identity on Instagram and should be easily recognizable. To ensure your profile picture is displayed clearly, use an image with dimensions of 180x180 pixels.

2. Feed Photos and Videos

When posting photos or videos to your feed, it's important to consider the dimensions to maintain image quality and visual appeal.

Recommended Dimensions:

  • Square images: 1080x1080 pixels
  • Portrait images: 1080x1350 pixels
  • Landscape images: 1080x608 pixels


  • Ensure your images or videos are high-resolution for optimal clarity.
  • Experiment with different aspect ratios to create visually stunning posts.
  • Consider using professional photo editing tools to enhance your visuals.

3. Instagram Stories

Instagram Stories offer a more immersive and spontaneous way to engage with your audience. Here are the recommended image dimensions for Instagram Stories:

Recommended Dimensions:

  • Photos: 1080x1920 pixels
  • Videos: 1080x1920 pixels (maximum duration: 15 seconds)


  • Make use of stickers, GIFs, and interactive features to enhance your Stories.
  • Create visually appealing Stories using filters, effects, and overlays.
  • Experiment with different content types, such as behind-the-scenes footage or product demonstrations.


IGTV allows you to share longer-form videos with your audience. To ensure the best viewing experience, use the following dimensions:

Recommended Dimensions:

  • Cover Photo: 420x654 pixels (minimum resolution: 420x420 pixels)
  • Vertical Video: 1080x1920 pixels (minimum resolution: 720x1280 pixels)


  • Create compelling cover photos that entice users to click and watch your IGTV videos.
  • Vary your content to keep your audience engaged and interested.
  • Add relevant video titles and descriptions to optimize discoverability.


Optimizing your Instagram image sizes is a crucial aspect of maintaining a visually appealing and engaging profile. By following the recommendations provided in this cheat sheet, you can enhance your Instagram presence and drive better results for your business or personal brand. Remember, high-quality and properly sized images are key to standing out in the competitive world of Instagram!

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Fredrik Dellström
Great tips! 📸 Thank you for the valuable information! 👍
Nov 8, 2023
Nicole Hobson
I appreciate the detailed breakdown of Instagram image sizes.
Oct 13, 2023
Damien Marquis
This comprehensive guide is a must-read for anyone aiming to excel on Instagram. The specific dimensions are a game changer.
Oct 11, 2023
Dimitrios Panagopoulos
I'm so glad I found this article. Now I can make sure my Instagram posts look their best!
Oct 5, 2023
Rob Reid
I'll definitely bookmark this for future reference. Thank you!
Sep 30, 2023
Omar Choudhary
I've been struggling to figure out the best sizes for Instagram images. This article has cleared up all my confusion. Thank you!
Aug 16, 2023
Dana Santucci
The visuals on Instagram are so crucial, and these recommended image sizes will certainly make a difference.
Aug 9, 2023
Anthony O'Connell
Good reminders on optimizing for Instagram. Looking forward to implementing these suggestions.
Apr 10, 2023
Adrian Mott
The detailed explanations in this article have given me a much better understanding of how to optimize my Instagram posts. Thank you!
Apr 7, 2023
Stan Hutto
Great article! The recommended image sizes will help me fine-tune my Instagram posts for better visual impact.
Nov 18, 2022
Muhammad Rafhan
Thank you for this detailed guide! It's so helpful to know the ideal image sizes for Instagram. 📸
Sep 27, 2022
Lauren Caruso
It's amazing how much of a difference the right image size can make. Thanks for sharing this useful information!
Sep 4, 2022
Vatsala Anuj
Very practical advice for anyone looking to enhance their Instagram presence. Thanks for sharing.
Aug 14, 2022
David Pena
Very informative! Could you also cover Instagram story dimensions?
Aug 1, 2022
Caesar Barbosa
Excellent article! I appreciate the clear and concise breakdown of Instagram image sizes.
Jul 12, 2022
Stacy Thiot
I never knew the importance of optimizing image sizes until reading this. Thank you!
Apr 17, 2022
Optimizely Test4
This article has saved me a lot of time. Great resource!
Mar 4, 2022
Jerry Yang
Do you have similar guides for other social media platforms?
Feb 18, 2022
Timothy Phair
Thanks for sharing this helpful guide!
Sep 7, 2021
Joseph Dodgson
The tips for optimizing Instagram images are spot on. Can't wait to start using these guidelines.
Sep 5, 2021
Simon Eade
Super informative! The specific dimensions for each type of post will definitely improve my Instagram game.
Aug 18, 2021
Suparna Bhasin
This article is a great resource for anyone trying to optimize their Instagram presence. Really useful information.
Aug 17, 2021
Cynthia Boring
I never realized how important image sizes were on Instagram. Thanks for shedding light on this topic.
Jun 21, 2021
Sarah Silverman
I wish I had known this earlier. Thank you for the valuable insights.
May 17, 2021
Janet Jenkins
This cheat sheet is a game changer for my Instagram strategy. Thank you for the valuable insights!
May 6, 2021
Debra Brown
Great tips! I'll definitely be using these image sizes for my future Instagram posts.
Apr 30, 2021
Sarvar Fayzullayev
The visual examples really helped me understand the importance of using the correct image sizes on Instagram.
Mar 11, 2021
Ron Honig
Clear and concise explanations. Well done!
Jan 22, 2021
Laura Kelly
I didn't realize there were specific image sizes for Instagram. This article was really informative!
Jan 15, 2021
Polly Black
Thanks for this helpful guide! It's so important to get the image sizes right for a professional look.
Jan 2, 2021
Darren White
I've been looking for this information! Great article.
Jan 1, 2021
William Bear
I appreciate the clear breakdown of image sizes for Instagram. It's definitely going to make my posts look better!
Dec 5, 2020
Thanks for breaking down the best image sizes for Instagram. It's really going to enhance my posts!
Nov 23, 2020