Social Media Cheat Sheet: Facebook Image Sizes

Jan 24, 2019

Introduction to Facebook Image Sizes

As social media platforms continue to evolve, it's crucial for businesses to optimize their online presence. Facebook, being one of the most popular social networking sites, serves as a powerful marketing tool to reach and engage with a wide audience. One of the key elements to consider when using Facebook for business is image size optimization.

Why Optimize Images for Facebook?

Images play a pivotal role in capturing the attention of users scrolling through their Facebook feeds. By understanding Facebook's recommended image sizes, businesses can ensure that their content appears professional, visually appealing, and impactful across various devices. Proper image optimization can directly impact engagement, click-through rates, and overall brand perception.

The Importance of Visual Consistency

Consistency is the key to establishing a strong brand identity. When it comes to Facebook, maintaining visual consistency across your profile, cover photo, timeline posts, and ads is essential. It helps to create a cohesive and recognizable brand image. By adhering to the recommended image sizes, you can present your business in a polished and visually appealing manner consistently.

Facebook Profile Picture Size

Your Facebook profile picture is the first impression users have of your business. It's important to choose the right size to ensure clarity and visibility. The optimal dimensions for a profile picture are 180x180 pixels. This size allows your profile picture to be crisp and clear without appearing distorted or pixelated.

Facebook Cover Photo Size

Your Facebook cover photo provides an opportunity to showcase your brand, products, or services in a visually captivating way. The recommended dimensions for a cover photo are 820x312 pixels on desktop and 640x360 pixels on mobile devices. It's worth noting that Facebook compresses cover photos, so keeping the file size below 100KB is ideal to avoid any loss in quality.

Optimal Image Sizes for Facebook Posts

When sharing images on your Facebook timeline, it's important to optimize them to maximize their impact. For landscape-oriented images, the recommended size is 1200x628 pixels, whereas square images should be 1200x1200 pixels. These dimensions ensure that your images appear crisp and clear on both desktop and mobile devices.

Facebook Ad Image Sizes

If you're running Facebook ads to promote your business, understanding the optimal image sizes is crucial to ensure the best possible results. The recommended image size for a Facebook ad depends on the ad placement and objective. For example, the recommended size for a Facebook ad in the News Feed is 1200x628 pixels, while ads in the right column are typically 254x133 pixels.


In conclusion, optimizing your images for Facebook is a must for businesses looking to make a strong impression and engage with their target audience effectively. By following the recommended image sizes for profile pictures, cover photos, timeline posts, and ads, you can ensure that your content appears professional, visually appealing, and optimized for different devices. At Performance Digital SEO, we specialize in providing top-notch SEO services to businesses in the Business and Consumer Services industry. Contact us today to elevate your online presence and maximize your social media impact!

Erik Norsted
Great article! 😊 Very helpful for optimizing Facebook images.
Nov 8, 2023
Marion Lewis
Useful tips.
Oct 12, 2023
Sam Hemingway
Fantastic resource for avoiding pixelated images on Facebook. It's a common frustration, but this guide offers a solution.
Jul 3, 2023
Laercio Xavier
The comparison between desktop and mobile news feed images is an eye-opener. I didn't realize the difference.
Jun 27, 2023
Matthew Roots DipM MCIM Chartered
The demonstration of the profile picture dimensions is very useful. It's a quick, impactful change to make.
Jun 25, 2023
Corine Muegge
The step-by-step breakdown of each image type is exactly what I needed. It's easy to implement these changes now.
Jun 22, 2023
Annie Charest
I appreciate the effort put into providing this useful information. It saves a lot of time for me.
May 4, 2023
Richard Blakc
A comprehensive look at Facebook image sizing. The comparison for different ad types is particularly beneficial.
Apr 5, 2023
Michael Walbridge
The article covers everything one needs to know about Facebook image sizes. Great resource for marketers!
Feb 18, 2023
Amanda Goedde
The tips for optimizing images are fantastic! It's always good to stay updated with these details.
Jan 31, 2023
Alexandra Gammelgard
Wow, this is so helpful! Understanding the exact image sizes for Facebook is crucial for businesses.
Jan 25, 2023
Martha Paynter
I've bookmarked this page for future reference. It's so useful to have all the image dimensions in one place.
Jan 21, 2023
Add Email
Thanks for the detailed guide! It's really helpful for optimizing my Facebook images.
Dec 17, 2022
The inclusion of tips on image optimization sets this article apart. It's not just about dimensions but also quality.
Dec 15, 2022
Jennifer Harding
I'm impressed by the comprehensive coverage of all aspects of Facebook image sizes in this article. Well done!
Dec 13, 2022
Jean-Michel Morel
I never knew the specific dimensions for a shared link image. This article has been enlightening!
Nov 16, 2022
Daniel Lieberman
The information on video thumbnail sizes is a great addition. Videos are integral to Facebook marketing.
Nov 3, 2022
Emar Host
Thank you for the thorough overview of Facebook image dimensions! It's a game-changer for my social media strategy.
Sep 23, 2022
Nigel Carroll
The insights into mobile-friendly images are especially valuable. It's a growing consideration in digital marketing.
Sep 23, 2022
Rich Deckman
I'm glad I came across this article. It's straightforward and practical for improving my social media presence.
Sep 22, 2022
Kevin Jacob
The advice on image resolutions is spot on. It's important to maintain high quality for a professional appearance.
Aug 10, 2022
Pritam Kumar
The information about carousel ad image sizes is exactly what I needed. Thank you for simplifying it!
Aug 3, 2022
Stefano Fontana
The pixel dimensions breakdown is extremely helpful for maintaining high-quality images on Facebook.
May 1, 2022
Janine Franklin
This is an essential resource for any business using Facebook for marketing. The value is immense.
Apr 11, 2022
Simon Hart
The visual examples are a nice touch, makes it easier to understand the recommended image sizes.
Mar 25, 2022
Travis Merrigan
The article's structure makes it easy to find the information I need quickly. Very user-friendly format!
Mar 20, 2022
Ben Wolstenholme
The inclusion of event image dimensions is very thoughtful. It's often overlooked, so this info is invaluable.
Mar 1, 2022
Andrew Sykes
The visual examples make it so much easier to understand the importance of correct image sizes on Facebook.
Feb 14, 2022
Charles Vojtas
Very informative article! Understanding the correct image sizes is key for a professional look on Facebook.
Jan 22, 2022
Blair Fore
I've been struggling with image sizes on Facebook, but this guide has clarified everything. Thanks a ton!
Sep 12, 2021
Allen Laufer
The explanation of how image sizes affect ad performance is enlightening. It really puts things into perspective.
Aug 7, 2021
Navjit Bakshi
Thank you for clarifying the image dimensions for different Facebook ad types. It's something I've struggled with.
May 30, 2021
Grace Romaine
Appreciate the clarity in explaining the aspect ratio concept. It's often overlooked but crucial for visually pleasing content.
May 6, 2021
Juan Chavez
The blog post is a goldmine of useful information. I'm excited to implement these suggestions.
Nov 30, 2020
Jennifer Craft
I've always struggled with image sizes on Facebook, but this article has eased my concerns. Thank you for this!
Nov 19, 2020
Kirandeep Brar
The guide is a time-saver! I won't have to hunt for these dimensions across multiple sources now.
Aug 25, 2020
Sumeena Rakwal
I admire the effort put into simplifying image size optimization for Facebook. It's truly beneficial.
Jul 26, 2020
Colorado Social
The section on cover photo size is particularly helpful. It's a challenge to get that just right.
Jul 10, 2020
Randi Joseph
Great breakdown of the different image sizes for Facebook. Thanks for sharing!
May 4, 2020
Brad Kane
I appreciate the proactive approach to addressing the challenges of image sizes on Facebook. This is a real help.
Mar 30, 2020
Eduardo Reyes
The step-by-step guide is a great resource. It's making me more confident about using images on my Facebook business page.
Mar 12, 2020
Rich Wagner
The article has given me confidence in optimizing my Facebook images. It's a must-read for marketers.
Mar 5, 2020
Chad Earp
Love the simple and clear breakdown of image sizes. Can't wait to implement these tips on my Facebook page!
Mar 2, 2020
Eleanor Cody
I was unaware of the precise image dimensions required for Facebook until I read this article. Now I feel more in control.
Feb 27, 2020
Ravikiran Vemuri
Thanks for simplifying the complexities of Facebook image sizes and making it easy to understand for everyone.
Dec 1, 2019
Curtis Natalie
I'm grateful for the insights into news feed image sizes. It's reassuring to know I'm following the right dimensions now.
Oct 7, 2019
Julian Chang
This cheat sheet is a lifesaver! No more guessing when it comes to Facebook image dimensions.
Oct 1, 2019
Patricia Gill
The breakdown of image dimensions for all ad placements is particularly useful for a strategic advertising approach.
Sep 14, 2019
Amy McCrary
The guide is well-organized and easy to follow. Kudos for making a potentially complex topic accessible.
Mar 26, 2019
Charles Killmon
The explanation of how images render across devices has heightened my awareness of the need for precise dimensions.
Mar 22, 2019
William Nojay
The article makes it less daunting to consider image sizes on Facebook. Thank you for the practical guidance.
Mar 14, 2019